The Design Committee and/or its project teams play a key role in shaping the physical image of Main Street as a place attractive to shoppers, investors, business owners, and visitors. To succeed this committee must persuade business owners, building owners, and civic leaders to adopt a specific approach for physical improvements to buildings, businesses, and public improvements.

‍

The Economic Vitality Committee and/or project teams have the job of identifying new market opportunities for the traditional commercial district, finding new uses for historic commercial buildings, and stimulating investment in real property. To succeed, this committee must develop a thorough understanding of the community’s economic condition and opportunities for incremental market growth.

‍

The Organization Committee and/or its project teams play a key role in keeping the board, committees and staff functioning by attracting people and money to the Main Street Program. To succeed, this committee must take responsibility for managing these financial and logistical aspects of the non-profit organization.

‍

Promoting Main Street takes many forms, but the ultimate goal is to position the downtown or commercial district as the center of the community and the hub of economic activity, while creating a positive image that showcases a community’s unique characteristics. To be effective this committee and/or project teams must move beyond cookie-cutter downtown promotion ideas.

‍